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General Requirements for Digital Files
FILE FORMATS: (PC or Mac)
- If possible, save your ad in its entirety as a TIFF or EPS.
- We accept PDF files—call for specific details.
- We accept ads prepared in the following programs:
- QuarkXpress
- Photoshop
- PageMaker
- Illustrator
- Don't risk having your ad miss an issue. If you send a disk using a program other than those listed above, we will be forced to return your disk for the correct program.
- Include a full-sized proof of your file (a black & white or color laser print, or a color proof). If no proof is supplied, we will send a proof for your approval. Charge may apply.
- If changes are made to ad after we run film, you will be charged:
- $50 per 4-Color film
- $10 per Black & White film
MEDIA:
- We accept ad files on the following media:
- Zip Disk 100MB
- 3½" Floppy Disk
- Super Disk 120MB
- CD-ROM
- Syquest 270MB Disk
- Include on disk:
- All graphics files
- All fonts used on ad (for Post Script fonts, be sure to include a screen font and a printer font for each)
- Native application file (where applicable)
GRAPHICS & COLOR:
- Grayscale images, black & white and color photos should be scanned at 300 d.p.i.
- Line art graphics (artwork with no screens) should be scanned at 1270 d.p.i.
- Be sure to convert all colors to CMYK. In Quark, spot colors should be CMYK, with "Process Separation" on.
- Do not use Quark default colors "Red," "Green," or "Blue," and do not name your colors these names.
AD SIZES:
- Make sure files bleed when required—see bleed information under Unit Sizes & Specifications W" x H" on the appropriate rate card. (Request a media kit to receive a rate card.)
- In Quark, the size listed in "Document Setup" should be the trim size of the ad, not the bleed size.
EMAIL:
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Request a media kit to receive a rate card, digital file requirements, an advertising contract, a current issue, and more.
If you have any questions regarding these specifications, feel free to contact Cathy Schnoes, your ad coordinator.
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